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5 Great Tools For International Marketing Localization

Business is a great way to make a living. Also, the dream of any business owner is to reach the global market. However, attaining this status is not as easy as it sounds. There are various challenges you will have to overcome to become successful at running an enterprise.

In particular, having a brand that reaches a wider audience is crucial to your success. Meaning you will have to have a marketing strategy that considers language. You can achieve this through the use of localization applications.

5 Great Tools For International Marketing Localization

In this article, you will learn about 5 great tools for international marketing localization. If you are interested in learning more, keep reading.

1. Smartling

If you are looking for a reliable cloud-based localization system, you may want to consider Smartling. This software streamlines the translation of your marketing localization content and ensures consistency on all promotion channels. Furthermore, this application lets you handle content by performing the following actions.

  • Management of details.
  • Storage of information.
  • Translation of content.
  • Sorting of final copy.

The key features you should consider when selecting this tool for you include the following.

  • Possess an intuitive translator that transmits context from one language to another.
  • Provides automatic localization, which is ideal when much work is required in a short duration.
  • Allows for integrating various content management systems, which translates work easily.
  • Fits into your business workflow, which allows you to streamline all other aspects of your business.

If you are still looking for something a bit more direct, you can select other pathways. The best translation services provide high-quality transformations from one language to another. Each of these platforms offers you access to expert translators.

2. One Hour Translation

Localizing marketing content is always easy when you use One Hour Translation. This platform offers you a system of more than 20,000 expert translators proficient in various languages.

In addition, you always receive a quick turnaround when you order work through this professional translation service. Some primary features of this tool include the following.

  • You quickly get access to consistent and accurate translations.
  • Translators that work on this platform are always native speakers, which makes the end product more culturally contextual and accurate.
  • There is a reliable quality assurance process in place to ensure good outcomes.
  • You have the flexibility to translate using a content management scheme.
  •  Therefore, there is an option for directly localizing brochures, emails, and website content.

3. Memsource

Memsource is another cloud-based localization management system. This platform allows for large-scale translation of projects. In addition, it has a single functional feature for managing, storing, and translating content.

On the other hand, you can collaborate with experts to improve the quality of the finished product. Other features to look out for include:

  • Integration with different content management schemes.
  • Automation of translation services for websites, books, and social media content.
  • Allows for seamless integration of machine translation services.
  • Availability of an automation widget.

4. Transifex

Transifex operates as an exclusive localization management system, which is accessible via the web. It is primarily suitable for highly technical businesses that require a continuous update of content.

For example, Transifex is excellent for applications, websites, and documentation. It also connects well with frequently used developer tools. Other features that may interest you include the following.

  • It is also good for teamwork and collaboration across different teams when creating marketing content in another language.
  • It lets you automate the localization process for a different type of copy.
  • Likewise, it makes workflow and progress management easier.
  • Like most international marketing tools, it allows for integrating other applications.

5. SDL Trados

As a computer-based software, SDL Trados provides localization options that make management, reviewing, and editing of translated content easy. The best part of using this application is you can use it offline or online via the cloud.

Apart from translation facilities, SDL Trados offers intellectual property and content management services. Other options offered by this application include the following.

  • It reduces the overall cost of marketing content localization, although the end product is high quality.
  • Provides users access to high-quality and consistent translations.
  • If you encounter any technical problem, a customer care reps team is ready to resolve your issues.
  • It has an intuitive interface that makes localization project management easy.


Localizing your marketing materials is essential for reaching and resonating with a global audience. Thus, reading this article should give you a glimpse into the 5 great tools for international marketing localization.

Using tools like Smartling, One Hour Translation, Memsource, Transifex, and SDL Trados can help you streamline the localization process and ensure consistency and accuracy across all your marketing channels, irrespective of the language you use.

In addition, you get your content translated faster and more efficiently. After reading this article, you can easily choose the tool that best fits your needs.

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