Instagram can be a cost-effective and valuable marketing platform for your consultancy or coaching business. When used properly, it can help you to generate leads and get long-term clients.

However, you can only succeed with Instagram if you are posting high-quality, relevant and valuable content consistently and frequently.

And, coming up with new content ideas can be a challenge. The good news is, we are here to help. In this post, we will walk you through five Instagram post ideas to help you get started.

Client Testimonials and Success Stories

Client testimonials are a great content idea for coaches and consultants looking to attract clients through Instagram. They will let potential clients know what your product or service is like.

Also, they will instill confidence in your business, since you’ve successfully helped others. And, this will lead to more clients.

There are several ways through which you can share client testimonials and success stories on Instagram. For instance, if you are a fitness coach, you can write a blog post or article, detailing that client’s journey and transformation. You can then create a visual with a link to that blog post, which you will then share on Instagram.

You also have the option of asking your clients to record video testimonials, which you can then share on Instagram.

Also, you can capture a screenshot of a testimonial that a client has posted elsewhere, regarding your coaching business. But, always ensure you get consent from clients before sharing their testimonials or success stories on your Instagram page.

Tips and Tricks

Sharing relevant tips and tricks is a great means of building your brand on Instagram. Such content will show your audience that you are an expert in your industry. And, this will help to earn your audience’s trust, thus convincing them to sign up for your coaching sessions.

You can share tips and tricks using different formats. If possible, you should do it using a short video. Short videos are easy to consume. Also, they have a higher potential of being shared, compared to other forms of content.

But, if you are not in a position to create a short video, you can simply share the tips and tricks using an image. You can create such an image from scratch using design tools like Canva, or simply download a Canva-editable design bundle.

Regardless of how you decide to go about it, posting tips and tricks regularly will help you build up your coaching brand. And most importantly, it will help you to attract new clients.

Go Behind the Scenes

Another Instagram post idea to consider is taking your audience behind the scenes. Behind-the-scenes videos or photos will help you to showcase your brand’s personality Also, it will help you to stand out from the competition on Instagram since this type of content is unique to your business.

For instance, you can walk your audience through your workday, beginning with how you prepare for the day ahead. You can also give your audience a glimpse of your preferred business tools, renovations that you may be doing in your office, or the type of music you love playing in the background as you work, among others.

Such type of content will help to establish stronger and closer relationships with your followers. And, you will have an easier time converting these followers into clients, since they already trust you. Videos are the best when it comes to taking your audience behind the scenes.

Inspirational Quotes

Motivational quotes should also be part of your Instagram posts. As you may expect, your target audience wants inspiration and motivation in their daily lives.

And, it will be a great idea to share motivational and inspirational content. Doing so regularly will help to create a positive image for your brand. Also, it will help to build trust in your business.

Furthermore, if your audience finds your quotes valuable and impactful, they will share them with their followers. And, this will result in more exposure and reach for your coaching business, leading to more leads, sign-ups and sales.

Showcase Your Team

If you have a team working for you, you should consider showing them off on Instagram. Doing so will help followers to get to know your coaching business better. Also, they will feel more confident signing up for your coaching services.

And, it doesn’t require a lot of work to create this type of Instagram content. You can simply shoot a raw video of your team members in action, make a few edits and post it on Instagram. Or, you can capture an image and post it on Instagram stories or your feed, depending on your preferences.

Wrapping It Up

If you are struggling to come up with content for your Instagram coaching page, then this post should offer some inspiration for your next post. But, you should always remember that Instagram is a highly visual platform.

So, regardless of what you decide to post, whether it’s a quote, behind-the-scenes photo, tips and tricks or team photo, you should ensure it’s aesthetically pleasing.

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