At first, social media marketing might not seem like the best way to promote your financial services. After all, they are not visual and tangible products that you can showcase with pictures and reels on social media platforms.

But with most of your target market using social media to discover businesses, your financial services should also have a strong social media presence. You can leverage it to connect with existing customers and address their concerns, while also attracting new customers and building their trust in your services. 

Let’s take a closer look at the essentials you need to craft a winning social media strategy for your financial services:

Educational content 

Many people are unable or hesitant to use financial services due to limited financial literacy. Educational institutions don’t truly equip people with the knowledge to make important financial decisions in life.

To expand your customer base, therefore, you should create educational content for your social media accounts that breaks down complex financial concepts into digestible information. This is a surefire way of gaining credibility in the eyes of your target market. 

Here are a few examples of educational content you can create and share for your socials:

• Short-form video content about the benefits and importance of financial services like yours.
• Posts, with infographics, charts, and statistics, about market trends and news.
• Advice related to financial decisions such as budgeting and investing in financial assets.
• YouTube video tutorials about how people can avail and use your financial services. 

With PosterMyWall, you can create engaging content for your social media accounts in no time. Browse through the professionally designed financial services social media post templates, select the ones that closely match the personality and tone of your service, and customize them to convey your messaging. Then you can directly post them on social media from PosterMyWall.

Once you have established your social media profiles as valuable and trustworthy sources of information for all things finance, your audience will be very likely to choose your financial services. 

Two-way communication

The best thing about social media marketing is that it allows you to establish two-way communication with your target audience. This will keep your audience interested in your financial services. 

Invite people to ask questions about or give feedback on your services by creating interactive content, such as:

• Instagram and Facebook Live Q&A sessions, to connect with your audience in real time.
• Q&A stickers on Instgram stories.
• Webinars featuring employees or industry experts as guests.
• LinkedIn “Ask Me Anything” sessions.

We also suggest creating a Facebook for your financial services. It will serve as the social media version of a helpline, where customers can ask questions, interact with each other, and talk about any issues they are facing. 

Actively addressing the queries of your audience and clearing any doubts on social media will not only help you to keep your audience engaged and generate leads for your services but also enable you to tailor your services to better meet your customers’ needs. 

User-generated content

Let your customers do the marketing for you by sharing content created by your customers that mentions your services in good words. 

The first step to do this involves actively tracking mentions of your services on social media. Then you can repost any tweets where customers describe their positive experience with you or share images of any positive comments left by people under your social media posts on the Facebook group for your services. 

Additionally, you can ask your customers to appear in a video and describe how they were positively impacted by your services if they are comfortable doing so.

Customer testimonials serve as social proof for your financial services. If your current customers can vouch for you, your potential customers will also be encouraged to try out your services. 

Data security standards

For people to trust you with their personal and sensitive information, you need to emphasize your commitment to data security and privacy through your social media content.

Along with describing your company’s standard practices to protect customer data and honestly disclose all data-sharing practices, you should also mention the national and international data regulations (e.g., the Gramm–Leach–Bliley Act) that you strictly follow.  

Paid advertisements 

Ad campaigns are highly effective for reaching out to newer audiences. This is the case because social media algorithms favor paid content over organic marketing efforts; with paid ads, you will be paying for your audience’s undivided attention. 

What is great about social media ads is that you can target them towards people who are mostly like to engage with them. Based on the analytics of your social media pages and posts (that show the age groups, locations, and genders of the people who usually like, comment, or share your posts), you can select the demographic groups who will be shown your ads on their timelines.

Make sure to add eye-catching images, infographics, and video clips that mention the benefits, importance, and use cases of your services. This way you can convey your messaging efficiently. 

Conclusion

Social media has become an essential marketing tool for almost all businesses, including the financial services sector. It enables you to connect with existing customers and reach out to potential ones. You can also use it to gather and manage customer feedback, which will in turn help you to improve your services to meet the demands of your customers. 

By following the tips mentioned in this blog, you can create a winning social media strategy for your financial services.